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Back to basics

It is no secret that food is one of the fundamental needs of humans. There is no alternative, no other solution. Food gives us energy and energy allows us to explore, create and engage.

Both the lifestyle you live and the food you chose leads you to your own specific goal but most of us have an overall common goal of convenience. With the fast-paced style that we all live the need for quick, easy food options is a must.

However, things have not always been this easy. Years ago, food delivery and online ordering were terms that had not been invented and whilst people still saw food as a necessity, the concept of convenience was not an option. Many years ago, people had to hunt and farm for themselves and their families, there was a self-sufficient way to life. Studies show that whilst food was fresh and chemically free it was known to be plain, with a stable diet of bread, grains, and vegetables. In ancient times meat, fish and some fruits were a luxury eaten mainly by the rich. So, whether you were rich, or poor had an influence on your diet, this is still a factor in today’s modern world but there is often a wider range of foods to choose from as we are reliant on others to source our food for us.

In later years things started to gradually change as people started to settle in areas and with the basic norm of women being responsible for cooking within the household. Food would often be sourced from local markets and local bakeries; it was basic but fresh and local. Over time this basic norm grew out of fashion with both women and men working, and travelling becoming more frequent, busier lifestyles became the new norm and with this new norm became the need for quick food options.

Supermarkets started to mass produce food with meals preprepared for consumers to pick off the shelf and be ready in 5 minutes or less. A trend was starting to appear with an increased interest for quick, convenient, and simple food choices. It soon became the norm, with most of the population relying on food being produced for them. However along with this quick and convenient lifestyle comes an issue within mass production. There was little control and awareness for consumers to know where their food is produced, how it is produced and how it is transported to major retailers. Due to the inclusion of pasteurisation, preservatives and artificial enhances food is not as real or fresh as it used to be. While this does not have to be seen as a negative consequence, as food, in general, lasts longer so there is consequently less waste, the current climate change crisis plays a major factor in why changes need to be made in how food for the masses is produced.

Technology is growing and developing to support this change with software platforms and the internet now playing key roles in day-to-day life. Recent innovations such as mobile ordering; whether that be pick up or takeaway, allow consumers to have more choice and knowledge about their food whilst also being a quick, convenient option. Zuplyit offers both Home Delivery whether that be at home or work but also allows you to pick-up your order from the restaurant if you are nearby.

When Covid started spreading massively in 2020, companies struggled for staff and produce, with many restaurants being closed in result of this. Not only this but as people had more time on their hands, they quickly found the enjoyment and love for cooking that they had not had time to explore before. From the extreme of not having time to cook, to having too much time to cook people began to experiment with new foods and new ingredients to create their own fresh meals. Some people took it a step further and started to supply their own ingredients, growing fresh produce and some even going to the extreme of catching their own fish. Along with this self-sufficient life came more flavour and nutrients. This back-to-basics lifestyle gave people an insight into what it must have been like years and years ago. In no means are we back to the cardinal starting point but there has been a recent change in how people are starting to think more responsibly about where their food has come from in order to combat the climate change crisis.

Covid has had a huge impact on society, from virtual work calls to virtual food ordering. Since the pandemic, there has been an increased rise in online deliveries and pick up services. Studies have shown that companies who do not offer this commitment to their customers are at a high risk of falling behind their competitors, so it is important for restaurants to adapt to changes in order to suit their customers needs. Not only this, but another trend that has risen due to covid is the focus on locally sourced ingredients to help the global movement of climate change. Customers are now acquiring an increased interest and involvement on what they are consuming and where it has come from.

As time goes on there is no doubt that this interest will increase massively, consumers want the best, most flavourful food alongside a high ethnic quality. The foods we needed years ago are still the foods we need today, so it is possible the food industry will be heading back to basics to save the climate crisis. One thing that can always be certain about food is that it not only holds a fundamental role but also plays a sociable one too, uniting and bringing us together, food is something we can bond over. The busy lifestyles that most of us live doesn’t mean a disregard for the ethnicity of food production, it is possible for the two to work together to create more local and ethnic but flavourful way to food.

If we were to combine this fundamental need with the constantly emerging technology, we would come to believe Zuplyit integrates those 2 perfectly, for there exist 2 important factors: supply – restaurants – and demand – customers. We help the suppliers reach their target audience by enabling a software platform for their business that allows both Home Delivery options and Takeaway from the restaurant. That means whether customers in your area are more inclined to skip queueing or to enjoy your meals from the comfort of their own home, that makes our platform no less easy to use and affordable at the same time.